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Meet our Shiny New Look

So here we are, with lots of newness. A new brand, a new website, a new season… after 25 years it was time for a little makeover!

We have worked closely with award-winning Sydney design studio Universal Favourite to dream up and craft a new look Monkey Baa. We loved that UF are a local bunch of creatives, with big ideas, that were happy to immerse themselves alongside our team in building a fresh interpretation of our brand … they are small and nimble just like us! Six months in the making with lots of Zooms, roundtables and collaboration, we are thrilled with the result.

We think our new brand sums Monkey Baa up perfectly - individuals with our own unique patterns, expressions and emotions that come together to form a group who share experiences. Our creative offerings spark all kinds of reactions, from overjoyed, curious and quizzical, to amazed, shocked and sometimes sad you’ll see them reflected in our characters. All the colour, texture,

We hope you’ll find yourself in there too.

We asked the team at Universal Favourites for a few words to sum up the experience from their side:

We had the huge pleasure to work with the delightful team at Monkey Baa on their rebrand and website creation. They are one of those genuine organisations who truly talk the talk and walk the walk. We are so glad we were on the journey with them to create a brand that reflects their mission to empower tomorrow’s generations through inspiring creative experiences. Monkey Baa are unique in the way they ignite young people’s imagination in bringing to life stories from children’s literature. We had so much fun delving into the world of classic children’s illustration to create characters that represent the wide range of emotions felt in Monkey Baa’s work. We can’t wait to see how the brand comes to life and evolves over future seasons.

Enormous thanks to Dari, Aimy, Mike, Cat, Jack and the Ten Two team for love that went into this project.

We can’t wait to take this brilliant concept and run with it over the coming years!

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